Key Reasons to Hire a Translation Agency for Professional Translation Services

With many businesses going global or dealing with international clients from different countries, the need for translation services is much more apparent than before. Not everyone knows English, and many prefer to communicate in a language they are comfortable with. Not everyone knows every language, and the services of a translator are necessary when dealing with non-English speaking clients or the other way round.

Now many would ask, why to pay for professional translation services or hire a translation agency when there are services like Google Translate available for free?

•  Freely available translation services like Google Translate and Bing Translate are powered by AI, unlike professional translation agencies who use real humans who can provide a greater degree of accuracy over computer-based translations.

• Freely available translation services can only serve low volume translations, such as a word, a sentence or at most, a paragraph. But businesses require translations of entire speeches or documents, something that those free services cannot offer accurately.

The above restrictions on free services are the main reasons why businesses and brands hire translation agencies to help them translate speech and text accurately. Computers can mess up chained words’ translation, which can deeply offend those whom we wish to communicate with using the translated language. Humans who are adept in those languages can readily understand the speech or text pattern and translate accurately.

Here are some of the key examples of why businesses require translation services as a whole:

• When a business in America wants to make a deal with a Japan-based business, communicating with the latter with documents or speech made in Japanese will show the latter that they are making an effort, giving a serious advantage to the American business.

• When a business based in Germany is expanding to America, they will use promotional offers, materials, and documents written in English because promoting German will not appeal to American audiences.

• If a global business headquartered in New York makes some changes to its internal policies or creates a new scheme that they need to convey to their other branches worldwide such as Tokyo, Korea, France or Brazil, they will need to translate all those to their respective languages accurately so that the branch offices can understand everything properly.

• If an international citizen is stuck in a foreign country and he/she requires some legal advice on those matters, they will need a translated document so that the international citizen can properly understand the judicial terms and laws.

These are just some of the many reasons why businesses require the need for translation services, especially if they are dealing with international clients.